Quality traffic is the difference between a successful website and a struggling one. Every publisher needs high-quality content and traffic to make money from their website. Fortunately, you’ve met this guide. We’ll show you how to increase website traffic and earn higher profits from your site.
Before we begin, let’s dive into the basics of web traffic.
What is web traffic?
Web traffic is the volume of users and visitors interacting with your website’s content. It’s a measurement of every visit your site receives from a web browser. Web traffic comes from different sources, including organic search, paid search, social media, and referrals.
The higher your website traffic, the higher your income from ads. Increasing website traffic enables you to broaden your income from Adsterra ads, as we provide support to help you monetize your website. Adsterra connects website publishers with over 15,000 reputable advertisers to give them income by placing ads.
How to drive traffic to your website?
You can increase website traffic via search engine optimization, social media marketing, and publishing high-quality content. Below, we’ll explain the steps for increasing website traffic under these respective channels.
Latent semantic indexing, or LSI refers to words and phrases that are associated with your primary keyword. Since the release of Google Hummingbird, search engines have increased their emphasis on a thorough understanding of a topic.
Target topics with search traffic potential
SEO is one of the most effective ways to bring regular traffic to your blog. But, you need to rank high with the right keywords if your visitors come through Google. In other words, you should focus on keywords that have the potential to drive traffic. To accomplish this, you must write about subjects that readers find interesting.
- Go to the Matching terms report;
- Switch to the Questions tab;
- Select any topic according to its potential level.
Publish long-form content
There is no ideal length for content. The optimal word count for your article is the one that adequately covers the subject. Long-form content is although important because it keeps people interacting with your site for more time. It’s also vital in terms of seo and helps add higher credibility and expertise to the website.
Optimize for Google’s Mobile-First Index
You may have heard that Google released its “Mobile-First Index.” As a result of this update, Google now prioritizes your website’s mobile version. Furthermore, it implies that Google mostly disregards your website’s desktop version.
How do you determine if your website is mobile-friendly? Google has a free tool called The Mobile-Friendly Test to accomplish such a purpose. This handy tool evaluates your website’s mobile device optimization and offers recommendations on how to improve it.
Click-through rate (CTR) is the percentage of searchers who visit your website after clicking through from the Google search results. Writing engaging and appropriate meta descriptions and titles improves click-throughs and drives traffic to your website.
To write effective clickable meta tags, ensure that your titles are brief and direct and your description entices readers to read more. Google Search Console is a helpful resource for monitoring your organic CTR.
A list post is an article with a numbered list of items in the headline. There are numerous list-based articles on the internet. List posts are effective at increasing website traffic because numbers serve as a psychological trigger.
They are eye-catchy and simple to scan when reading. Though list posts are useful for driving traffic to websites, there are better types of content for turning visitors into users or customers. You need to use other formats (through guides, comparison landing pages, etc.)
Find more keywords with “Keywords Everywhere”
Keyword research is one of the most crucial aspects of SEO. You can find keyword suggestions using the Chrome extension Keywords Everywhere. After installing the extension, you will see its search volume and CPC data the next time you conduct a Google search using any keyword. Here’s our in-depth article on keyword research.
Optimized Google business listings get 7X more visits than incomplete ones. Remember that your listing contains a link to your website, making it a fantastic way to increase traffic there. Google’s results pages are becoming increasingly smart. Potential customers may choose to contact or visit your business directly if your listing contains all the information they require to make a decision.
Advantages of setting up a Google business profile:
- It is free;
- It enables you to appear in searches that are relevant to your industry and location;
- It makes you more visible on a platform where users are actively looking to buy;
- It provides customers the chance to post reviews and increase your visibility.
Perform on-page SEO
Your website can rank higher and receive more traffic by utilizing on-page SEO. Some on-page SEO elements are the page title, header, meta description, alt-text for images, and URL. Your website will receive more traffic if it appears in search results because users are more likely to click on a link when they are aware of the page’s brief details.
These on-page SEO techniques are free, but they do require time.
Engage in internal linking
Interlinks are links that lead from one page on your website to another page on the same website. Interlinks, also known as internal links, typically happen naturally when you reference previous content or related pages in your writing.
When someone visits your blog, your goal is to encourage them to read more posts on your website. That’s why linking to other parts of your site (internal links) is crucial. Visitors who browse further on your website are more likely to become customers and support your brand.
Adding your website to free online directories and review websites is another way to increase website traffic. Your profile will typically include a link to your website on most of these platforms, so updating these listings frequently and obtaining favorable reviews is likely to increase website traffic.
Additionally, many directories, including Yelp, have high Google domain authority. There is a chance that the free Yelp page for your business will rank highly for relevant searches.
Backlinks from related companies or influential people in the industry will increase your company’s visibility and drive targeted traffic to your website. You can gain free visibility on Google with quality backlinks.
Furthermore, Google recognizes backlinks and will place more trust in your company if it discovers that other reputable websites are linking to yours. Higher rankings result from Google’s increased trust, which increases traffic.
Optimize for voice search
To attract visitors to your website, it is essential to appear in search results. Ranking well in voice search is becoming more critical. Google says that 27% of online users globally use voice search on their mobile devices. Furthermore, according to ComScore, half of all smartphone users use voice search technology daily. Therefore, it’s essential to optimize your content for voice search.
Target long-tail keywords
Long-tail keywords are three or more word phrases that are extremely specific to the products or knowledge you are offering on your blog. Even though people frequently search for short-tail keywords, ranking them in search results takes more work.
On the other hand, focusing on long-tail keywords increases your chances of appearing higher (even on the first page) for searches related to your goods and services.
How to drive traffic to your website with social media?
Get more traffic from social networks
Social media platforms, like X (Twitter), are a great place to get high-quality traffic that converts. So why doesn’t everyone take advantage of it? The answer is that it’s not very easy. You’ll need a solid strategy based on a viable concept.
Here’s a little case study on how social media traffic worked wonderfully for an Adsterra affiliate marketer.
Share videos on LinkedIn
LinkedIn is the site people use to connect with others in their industry, learn more about it, and share relevant content. More people are now sharing video content on LinkedIn compared to a few years ago. One good aspect of LinkedIn’s capacity to generate huge traffic is that you don’t need to start from scratch when creating content. You can repurpose your previous content.
Add enticing content to social media posts
A lot of people make the mistake of posting content without giving users any reason to open and read when they share their content on social media. Your CTR can increase when you add content to your posts, including a bulleted list of features.
Post on social media at strategic times
The best time to publish your post depends on your audience and the platform you’re using. There have been numerous studies on the best times to post on social media, including those from Hootsuite and Sprout Social.
According to SocialPilot, the following are the ideal times to post on social media.
| Social Network | Best Time |
|---|---|
| 3 PM on Wednesday 1 PM to 4 PM on Thursday and Friday 12 PM to 1 PM on Saturday and Sunday. | |
| X (Twitter) | 9 AM to 3 PM on Monday and Friday 5 PM to 6 PM on Wednesday. |
| 2 PM on Monday and Friday 10 AM to 11 AM on Tuesday. | |
| TikTok | 2 AM to 9 AM on Tuesday 9 AM to 7 AM on Thursday 5 AM & 1 PM to 3 PM on Friday 11 AM & 7 PM to 8 PM on Saturday 4 PM on Sunday. |
| 3 PM on Friday 8 PM to 11 PM on Saturday 2 PM to 4 PM from Monday to Sunday. |
Include hashtags in your posts
You can expand your network and be visible to people looking for your products and services by including hashtags promoting the pages and blog posts on your website. Your website will receive more free traffic as more people click on your links.
Write the “Inverse” guest post
The majority of readers usually skip the author bio section when reading your guest post. This is a major issue because readers won’t visit your website if they ignore the link in your author bio.
Fortunately, there’s an easy fix:
- Write a normal guest post;
- Add an “additional resources” section in your guest post;
- Lastly, include links to your content among the “useful resources.”
Even if you are at the top of the search results for your desired keyword because of a blog post, that position is temporary. Competitors might attempt to “steal” your position, and Google might reduce your rankings if your content is outdated.
Use “Click to Tweet” links
A large number of people use X (Twitter)– approximately 335 million monthly active users, or 4% of the global population. When you promote your blog on Twitter, people can easily find content, resulting in a huge inflow of traffic.
How to use “Click to Tweet”:
- Look for content that is “tweetable”;
- Create a link to Twitter’s Tweet button;
- Include the link within your content.
Repurpose old contet
Having trouble generating content ideas but need it to promote your website? Repurposing old content is an excellent approach to overcoming this barrier. Content transformation is easy. You change the format of one of your blog posts.
Did you know that you can earn from any type of content? Facebook posts, Instagram, Tiktok, and even small blog posts can be monetized effectively. Take advantage of Adsterra’s Direct link; a smart URL that automatically selects the most relevant landing pages for your traffic.
Conducting podcast interviews can be a powerful traffic generator. Currently, there are 3 million+ active podcasts. Podcasts need guests. So why not offer to join them? You get both good suggestions on the podcast.
You also gain a new audience when you feature on a podcast that targets your particular market. Searching for “top [your niche] podcasts” in Google is the quickest way to find podcasting opportunities. If you are still looking for podcasts to feature on or have a strong desire to share content, why not create your own podcast?
Promote your site with blogger outreach
Blogger outreach is the process of identifying important blogs and sending a personalized email to them, thereby promoting your website, service, product, etc. First, discover blogs to contact, especially blogs that have been highlighted on your website or those that have published articles on the same subject.
Secondly, find the blogger’s email address before contacting them. Then, compose your outreach email and send it. One easy way to find a blogger’s valid email address is by using an email lookup service like Hunter.io.
Create content that appeals to influencers
Influencers are people with large fan bases that appear to receive a lot of likes, shares, and links to their content. Writing content that directly appeals to the audience creates room for influencers in the particular niche to share them.
Here’s a quick process for generating content that influencers will find interesting:
- Use influencer research tools to find decision-makers in your field, or perform a quick search to find their email address.
- Examine the topics of their discussions.
- Search for a unifying theme.
- Develop content on this subject.
- Obtain the influencer’s attention with your content.
Add “Share Triggers” to your content
Share Triggers significantly boost the chances of readers that readers will link and share your content. Integrating the “Click to share” functionality increases your online visibility because people share the pages and posts they like on social media.
Reduce your bounce rate
A high bounce rate affects pageviews and conversions on your website. Also, it may harm your SEO. Bounce rate is now a crucial ranking signal because of Google’s RankBrain algorithm. The good news is that decreasing your bounce rate is simple. Our previous article covered Bounce rates and how to improve them.
Write eye-catching headlines (using headline analyzers)
The headline is one of the most crucial components of your content. They are probably among the first items people see in Google Search results. Even the most in-depth blog post may not be read without catchy headlines.
You can use a headline analyzer like Sumo’s headline generator to create eye-catching headlines. Some guidelines for writing captivating headlines:
- Conduct customer research;
- Examine the headlines of your competitors;
- Avoid jargon and use audience-friendly words;
- If possible, start your sentences with numbers;
- Make use of strong words like “secret,” “untold,” and “hidden”;
- Track your CTR and make necessary adjustments.
Create pillar pages for topics
A higher Google ranking will boost your website’s organic traffic. To establish yourself as an authority, you can create pillar pages, which are longer blog posts that broadly cover all elements of a topic.
Then, create “cluster content,” or supplementary blog posts, focusing on long-tailed keywords that demonstrate your thorough understanding of a student. Concentrating on long-term traffic will increase your search engine ranking.
If you want to increase traffic to your website, YouTube must be among your plans because YouTube ranks second most visited website worldwide behind Google.
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Publish viral content
There is no secret recipe for making popular online content. But there are three things you can do to improve the likelihood that your content will go viral.
- Popular content frequently includes images or videos.
- “Utility” ratings for viral content are frequently high; especially practical content.
- Finally, viral content requires a “push” to start spreading.
Quuu is a premium tool that can increase your website’s traffic by automatically promoting your content to the appropriate audience. How does Quuu promote content?
- You write a post on social media, attached with a link to your content;
- Quuu shows the post to subscribers in your niche via recommendations;
- A few subscribers might post it to their social media profiles;
- You attract more visitors.
Don’t forget to earn from your blogging efforts by running high-paying ads. Adsterra allows you to install an ad code in minutes and begin receiving payments for every 1,000 impressions.
Republish old articles on LinkedIn
You can use LinkedIn’s publishing platform to connect with its huge audience. Reposting articles on LinkedIn is a good way to drive traffic to your website and reach a new audience.
Two things your article should contain before publishing:
- A brief bio at the end of your post to direct readers to your website or blog;
- A CTA that will direct visitors to a particular resource that might be useful.
Reddit is a vast and active online community with over 57 million daily active users. Your website’s niche probably already has a subreddit. When you utilize Reddit correctly and avoid becoming overwhelmed by the volume of discussions, it can drive traffic to your website.
You can also use a tool like “Notifier for Reddit” to follow Reddit discussions. However, advertising on Reddit can be challenging. Some recommendations on how to leverage Reddit potential:
- Become a member;
- Contribute more than you receive;
- Post unique content and engage sincerely;
- Avoid creating a false account.
Question Analyzer is an amazing way to improve your content and generate more traffic. First, research online questions from your target market. Then respond to those queries in your content, either in your existing content or as a new post.
You can use tools like Buzzsumo’s Question Analyzer or Answer the Public to find questions that people are asking.
Forums have existed since the internet’s earliest days. It has been a very underrated source of traffic. Since then, individuals have used them to increase traffic to their websites.
Even though some forums may appear to be out of date, when you are a respected and active forum user, you have built a funnel that drives visitors back to your website.
Adsterra is your guide and partner when it comes to increasing your passive display advertising income. We’re offering you high CPM rates and consistent payouts. Join to learn more!
Syndicate your content on Medium
Medium is a user-generated website that prioritizes and recommends articles based on users’ reading preferences. Medium is one of the best places to share your content. It can generate consistent website traffic and boasts a preexisting, attentive audience.
Another direct way to drive visitors to your website is through landing pages. These are pages specific to your promotions, like using a coupon code, downloading a free book, or starting a free trial.
They contain the information users need to proceed and convert, and they concentrate on a single call-to-action, increasing its likelihood of success. Since landing pages are so concentrated, you can be extremely direct with your messaging, boosting traffic (and conversions) to those pages.
Email is a requirement for any online activity. Emailing your audience is essential regardless of the size of your company or website. Regular newsletter distribution and email offer promotion are great ways to stay connected with your customers and can drive traffic to your website.
Provide important details and links to your website’s pages where visitors can learn more, such as blog posts and landing pages for specific offers. Also, be careful not to constantly flood your readers with emails; if you do, they might stop reading, delete, or unsubscribe.
The greater your brand recognition, the more visitors you will attract to your website. Active participation in the market is one method for achieving brand recognition. You can start practicing engagement strategy by participating in your niche group discussions, responding to questions on open forum websites, and interacting with your followers on social media.
Online communities are places where your target audience hangs out on the internet, including Facebook groups, Reddit, Slack channels, and forums. Being part of a niche makes it simple to locate relevant online communities.
Affiliate marketing involves promoting products in exchange for commissions. You can leverage affiliate marketing to increase website traffic and enjoy higher profits. For example, you can hold giveaway contests on your website or retarget visitors with relevant affiliate ads.
Contests and giveaways are an easy way to increase traffic to your website. It can provide you with an immediate boost while rewarding your followers. Giveaways can be run via your email list, on social media, or both. To enter the contest, people can enter their email addresses, which builds your email list.
Ad retargeting is the process of directing ads to individuals who have previously visited your website or social media platform but have not made any purchases. Retargeting ads appear on websites and social media. For Facebook ads, you need to set up your Facebook Pixel and monitor website events and traffic.
Using paid traffic to promote your content can be successful. It’s also very scalable (depending on your budget). You can always buy web traffic from platforms like Adsterra, Google, and Facebook.
Depending on the ads you’re buying, you could pay-per-click (PPC), pay-per-view (PPV) or pay-per-acquisition (PPA). Some top paid traffic sources to consider:
- Display ads (through Adsterra),
- Paid search results (Google),
- Promoted content (via influencer blogs).
Evaluate your competitors’ traffic sources
The best way to increase traffic is occasionally to observe what is already effective and then replicate it. Checking your competitor’s traffic is one of the simplest ways to achieve it.
Which websites do your competitor’s visitors mostly come from? Do they get the majority of traffic from search engines or social media? Do any forums or backlinks contribute significantly to your competitors’ website traffic? If so, it’s a signal to target the same traffic sources because you share a similar audience with your competitors.
Two quick methods for monitoring your competitors:
- Visit SimilarWeb and enter the URL of your competitors in the search field. In the Referrals section, you can see exactly their traffic sources.
- Visit Ahrefs’ backlink analyzer. Enter the domain of a competitor and select “Check backlinks.” Now you can see your competitor’s top 100 backlinks and the amount of traffic they send.
Conduct keyword research with Semrush
Semrush is a popular SEO tool that can help you increase website traffic. You can use Semrush’s keyword research tool to find the best keywords to insert into your web pages to attract organic traffic.
You can enter any topic into Semrush’s Keyword Magic Tool, and it’ll suggest the best keywords based on the topic and the target audience’s location. This free tool offers a valuable service to help publishers increase website traffic.
Explore backlink opportunities with Ahrefs
Ahrefs offers a backlink checker that lets you check the backlinks for any link you search for. With over 334 billion indexed pages, Ahrefs is the second largest web crawler after Google.
Feel free to check the backlinks of your competitors and similar websites. With the results, you’ll get a good idea of the types of websites you should target for backlinks. Having many backlinks helps you increase website traffic.
Analyze web traffic and user engagement with Google Analytics
Google Analytics is a free tool that analyzes your website traffic to minute details. This tool gives detailed insights about your website audience, including location, device type, web browser, time of visit, etc., and you can generate custom reports based on specific details. These details help you better understand and serve your audience, leading to increased traffic.
Optimize content for search engines with Yoast SEO
Yoast SEO is a WordPress plugin that assists in search engine optimization. This tool helps you generate SEO-optimized descriptions, meta tags, and keywords to boost organic traffic. It analyzes your website and alerts you to issues affecting search engine rankings. Yoast is an effective assistant that helps you increase website traffic.
Driving traffic to your website can be hectic but usually pays off. There are endless ways to attract paid or organic traffic and earn more profits. We’ve explained dozens of proven methods to increase web traffic, whether via social media, search engines, content marketing, or affiliate marketing. Follow our tips, and you’ll likely find it easier to attract higher traffic than competitors.
If you’re a webmaster, publisher, or blogger looking for website traffic monetization, Adsterra can become your long-term partner. You don’t need to get massive website traffic right now to join us and earn. The primary requirement is quality. But with the tips listed above, you’re ready to boost your audience and gain more fantastic payouts. Create an Adsterra account and start earning from your website today